Announced the “funeral” Lada Priora


Photo: Andrew Hills / TASS

The company “AVTOVAZ” by the end of July has fully completed the production of Lada Priora. Assembly line workers will have the opportunity of employment in other production lines of the enterprise. It is reported RIA Novosti with reference to the message of “AVTOVAZ”.

“Lada Priora will leave the Assembly line in Togliatti in the end of July. The decision was approved by the company’s management and is dictated by the growing interest in the latest models of Lada and, as a consequence, declining demand for the model Priora”, — explained in the company.

According to the Vice-President of sales and marketing “AVTOVAZ” Jan Ptacek, Lada Priora was a good car, which helped the company to “survive”. He noted that the demand for a car has decreased after the change of Lada brand and launch of new models, which it was decided to complete the production of this series and concentrate on new projects.

According to the company, the workers of the Assembly line No. 3 “AVTOVAZ” will focus on another model, which has survived several generations, Lada 4×4 Niva, which still enjoys popularity in Russia and abroad. However, the company has opened a new vacancy for a case of the desire of employees to change their place of work or scope of duties.

Lada Priora was made in 2007 at the plant “AVTOVAZ” in Togliatti. For 11 years the company produced over a million models Priora. The record was in 2011, when the number of cars sold amounted to 134 thousand units.

According to research service online ads is “Yula”, the most popular domestic brand is considered to be the Lada Priora. The share of car accounts for 22 percent of all sales.

Video, photo All from Russia.


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