Photo: Francois Mori / AP
Victory for team France at the world Cup brought a loss of 29 million yuan (about $ 4.3 million) to sponsor their Chinese manufacturer Vatti kitchen appliances. This reports the SCMP.
According to the publication, Vatti in early June launched ads featuring French players, promising in case of their victory at the world Cup to compensate for the full value of 4999 yuan ($747) Set “championship” to those who purchased a particular product from 1 June to 3 July.
Chinese media noted that the total amount of payments to clients who purchased advertising set in this period will amount to 79 million yuan ($11.8 million). Directly, the company will return customers, 29 million yuan for the Internet purchase, the remaining 50 million yuan ($7.4 million) will return the regional distributors for purchases in conventional stores.
The company said that the loss of the payments will be 10 percent of the amount of sales during the world Cup.
The French defeated Croatia in the final match, which took place on July 15 at the stadium “Luzhniki”, ended with the score 4:2.
Video, photo All from Russia.