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Specialists Stevens Institute of Technology in the US found that coffee aroma can improve people performing analytical tasks, in particular the standardized test GMAT is for admission in foreign business schools. According to experts, this effect is due to placebo effect. About it reported in a press release on MedicalXpress.
In experiment took part about a hundred students who have passed the GMAT (eng. Graduate Management Admission Test) consisting of 10 questions in algebra. They were divided into two groups, one with experienced volunteers carried out tasks in the presence of the smell of coffee. It turned out that these participants performed the test better than those that were in the control group.
In the second part of the study, the researchers conducted a survey among 200 people who were asked to think about how different odors affect people’s activities. According to the respondents, the aroma of coffee is supposed to increase alertness and energy, as well as to increase productivity and improve the execution of different tasks. Given that in the experiment, the source of the coffee smell had caffeine, experts believe that the results obtained when testing results are explained by self-suggestion.
Researchers believe that in this case, the placebo effect can be useful in various spheres of life, including in business. For example, you can use a mild aroma of coffee to improve the performance of students and staff.
Video, photo All from Russia.