The most popular clothing brand


Photo: Bobby Yip / Reuters

World search platform Lyst has tracked consumer behavior in the fashion industry and made a list of the most popular brands in the second quarter of 2018. The result of research published on the website Lyst.

Employees of the company analyzed monthly online orders five million buyers in the online stores of 12 thousand brands of clothing for three months. The result is the most popular Italian fashion house Gucci.

The second place took Off-While — his own brand of creative Director of Louis Vuitton, Virgil Abloh. The third was Balenciaga, whose “ugly” sneakers was named one of the best selling products of 2018.

Fourth place in the ranking took the brand Givenchy. According to Lyst, this could contribute Meghan Markle, who married in a dress by this fashion house. Fifth place went to Dolce & Gabbana, sixth — Vetements. They gave Versace and Fendi, who took seventh and eighth places respectively.

The penultimate in the list was the manufacturer of sports clothes and shoes Nike, and completed a rating of the Italian luxury brand Prada.

In July adidas NMD was declared the most popular model in Instagram. According to a study conducted by the British logistics company Forward2me, at the moment photos of this model appeared in the social network more than 5.7 million times.

Video, photo All from Russia.


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