Italian shoemakers became interested in Japanese subcultures


Photo: Premiata

Italian shoemaker Premiata company introduced a new advertising campaign, inspired by Tokyo and Japanese youth subcultures. About it reported in a press release sent to the editors”.ru” on Wednesday, August 29.

Despite affacciavano dark, almost exclusively black wardrobe, the characters of the campaign autumn-winter 2018-2019, the so — called “Japanese Yankees”, the representatives of the rock-n-roll Japanese subculture — clearly distinguished on the background of night streets of the metropolis of Tokyo and the ancient temple. Men-bosozoku (“clans speed”) and girl-SUKEBAN (“woman-boss”) for footwear of the first classic lines of the brand Premiata, including biker boots with thick soles, men’s choppers made from distressed suede and pointed toe women’s loafers heels of translucent plastic.

Photo: Premiata 1/4

In the summer of 2018 in Moscow Leform concept store in conjunction with the creative Director of Italian brand shoes Premiata by Graziano Mazza has released a limited edition line of sneakers. Two models-unisex, sneakers on a high sole Zac Zac and Andy casual shoes, made of thick leather in blue-red and white — the colours of the Russian tricolor and flags of several other countries participating in the world Cup.

Video, photo All from Russia.


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