MasterCard issued Google data on purchases of cardholders. About it reports Bloomberg with reference to anonymous sources informed about the deal between the two organizations.
According to the Agency, the Corporation had available the data necessary to track actual purchases of people who have seen Google’s ads.
Sources claim that Google paid MasterCard millions of dollars. Furthermore, people familiar with the transaction identity note that the company discussed the possibility of distribution of advertising revenues. As a result Google has received a huge amount of information that can be used to promote your business and “war” with the shopping giant Amazon.
Experts say that the transmission of such data under secret deal could violate user privacy. “People don’t expect a purchase in offline stores may be related to the fact that they acquire in the Internet”, — said the employee of the Electronic privacy center information Christine Bannan (Christine Bannan).
Answering questions from Bloomberg, a representative of MasterCard said that the company does not issue data on purchases of users or information about the effectiveness of advertising on the Internet. The press service of Google said that the technology used for encryption does not allow you to view users ‘ personal information.
Video, photo All from Russia.