Brand Ralph Lauren celebrated the fiftieth anniversary

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Photo: Ralph Lauren

American fashion brand Ralph Lauren on 7 September celebrated its fiftieth anniversary. About it “lente.ru” has informed the representative a press-services of the brand.

The head of the brand, the designer Ralph Lauren organized in new York’s Central Park Bethesda terrace in front of the display of the anniversary collection, which first showed at the same time the clothing line Ralph Lauren, Ralph Lauren’s Polo and Double RL. The fashion show was attended by over 150 models of different generations — from veterans of the fashion industry, whose career came in the era of the formation of the brand, to the modern supermodels. Also on the catwalk were children and even Pets.

“The fiftieth anniversary of the brand I wanted to create a unique and very personal show, which will reflect my personal perception of style: individual, authentic and timeless,’ said Ralph Lauren. And this show I wanted to organize a landmark for new York and for me is the location — Central Park”.

Among the 500 guests of the festival were seen former U.S. Secretary of state Hillary Clinton, actor Robert de Niro, Oprah Winfrey, actress Blake lively, Gwyneth Paltrow and Anne Hathaway, rapper Kanye West and directed by Steven Spielberg,

Next to the podium on which were shown the collection, has created an immersive digital installation. It was dedicated to the history of the brand. Large led sculpture was surrounded by a mirrored cubic structure called 50 Years of Reflection. On the inner walls of the cube were broadcast videos and photos from the archives of the company.

Ralph Lauren is an American designer and collector. In 1968 he founded his own company Ralph Lauren Corporation. The first boutique was opened in 1969 in new York city in Manhattan. The brand now produces clothing, accessories, watches, perfumes, luxury goods, furniture and household goods.

In the summer of 2018, Ralph Lauren received the award from the American Council of fashion designers (CFDA) in the honorable category CFDA Members Salute for the contribution to the development of the fashion industry. The ceremony was held at the Brooklyn Museum (new York).

Video, photo All from Russia.

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