Revealed the secret of the popularity of t-shirts Levi’s

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Photo: Sydney Low / Globallookpress.com

Fashion experts explain the popularity of t-shirts with logo of the American company Levi’s. About it reports The Guardian.

“When historians will remember the summer of 2018, they will call anomalous heat, the world Cup and t-shirt Levi’s,” joked fashion editors and called it stylish and at the same time unpretentious.

According to the newspaper, one of the reasons for the high demand for t-shirt and Levi’s is that it was the perfect budget analogue of the t-shirt brand Supreme. In addition, it is widely available: you can buy in stores John Lewis, Debenhams, Topman, order on Asos or Amazon.

The representatives of the brand Levi’s said that in the second quarter of 2018, their online sales rose 19 percent.

In may, fashion industry experts have found that women are overpaid to 45 percent compared to men for similar garments the same manufacturers. To this conclusion they came, after analyzing the cost of basic white t-shirts have different mass-markety brands in stores in the UK.

Video, photo All from Russia.

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