The Swedish manufacturer of clothes and accessories H&M has released a special line of bras called Close to my heart (“Close to my heart”) for survivors of breast cancer women. About it reports “Interfax”.
The collection is inspired by the story of one of the employees, who coped with the disease and for a long time could not find “affordable, stylish and functional” underwear.
The company States that all proceeds from the sales funds will be transferred to the American Cancer Society (American cancer society). In sum, the organization plans to collect 125 thousand dollars to spend on research in the field of breast cancer.
The collection includes several models of bras in microfiber and lace in neutral Nude tones. Some have special pockets for the prosthesis.
In July, H&M became the first major mass-marketby brand, who refused to retouch the bodies of models for advertising photos. Photographers who have left stretch marks on her thighs, scars on the body and hair in the hands of the girls showcasing swimwear.
Video, photo All from Russia.