Named the world’s most popular clothing brand

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A collection of Off-WhiteФото: Yvonne Tnt / BFA / REX / Shutterstock

Italian luxury brand Off-White called the most popular clothing brand. About it reports “Interfax”.

Experts platform Lyst, specializing in the analysis of consumer behavior in the fashion industry, has analyzed the user search queries in Google, in social networks and on the websites of online retailers. Based on these results they concluded that the company’s African-American designer Virgil, Abloh Off-White became the most popular in the world, ahead of Gucci, Balenciaga, Prada and Burberry.

In the ranking of the Lyst brand has risen from 33 place to first in just one year. A lot of celebrities became fans of Off-White. Among them was supermodel Bella Hadid, singer Rihanna and beyoncé.

In March, the French fashion house Louis Vuitton has appointed Virgil, Able head of menswear. “I am very excited and pleased that his innate creativity and rebellious tendency to the overthrow of the foundations has made it so popular — not only in fashion, but in the sphere of modern mass culture as a whole. His perception of luxury and craftsmanship will play an important role in the future of the male line of Louis Vuitton,” said CEO Michael Burke.

Virgil, Able — designer, artist, architect and engineer, a native of Rockford, Illinois. He studied at the University of Wisconsin in Madison and received a degree in architecture at the Technological Institute of Illinois. Collaborated with the house of Fendi and other brands. Brand Off-White, Abloh founded in 2012, and in 2015 the brand presents their collections at fashion Week in Paris.

Video, photo All from Russia.

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