The leadership of the popular service WhatsApp has found a way to put ads in messenger. It is reported by The Economic Times.
About plans to monetize the app said Vice-President Chris Daniels. According to him, is to be broadcast in the section “Status” — the analogue of the function “Storis” in Instagram and Snapchat. Pictures, videos and gifs in this section you will disappear 24 hours after publication.
“This will be the main monetization model for the company, and will provide an opportunity for business to connect with people on WhatsApp,” said Daniels. For a time, users will see the first ads, a company spokesman said.
In October media reported that advertising may appear in the messenger in early 2019. According to insiders, the ads will be broadcast not only in “Status”, but in the top of the application.
According to WhatsApp co-founder Brian Acton, the head of Facebook mark Zuckerberg is looking for ways to monetize messenger immediately after purchase in 2014. Because of this issue between Zuckerberg and several top-managers WhatsApp had serious disagreements.
Acton said that the founder of Facebook is too too hard on the founders of the service, so they eventually had to leave the company.
Video, photo All from Russia.