Photo: Marcos Brindicci / Reuters
Former head of research at Cambridge Analytica Christopher Wiley (Christopher Wylie) said that the political consulting firm used data from the Americans with profiles in Facebook, to entice them to vote for Donald trump in the presidential election in the United States in 2016. About it reports “Interfax”.
To do this, the employees of the firm gathered information about the people who left the social network to the likes of brands.
According to Wiley, the identity of the person easily identified by its musical tastes and choice of clothing. Most fans of American brands such as Hollister, with greater probability, would possess such feature as “openness”, so might be inclined to respond to advertising publications about trump.
Fans of European brands (for example, Kenzo and Alexander McQueen), by contrast, liberal-minded, and less prone to targetirovanie: such a campaign will not work on them.
In March 2018 the leaked data of 50 million users Facebook through an affiliated company, Cambridge Analytica. Among the information was a list of friends, preferences of registered persons and their telephone contacts. After the scandal, the social network promised to ban third-party applications access to user data.
Video, photo All from Russia.