Young Russians have traded iPhones for diamonds


Photo: Alexander Ryumin / TASS

Deputy Finance Minister of Russia Alexey Moiseev, who is also a member of the Supervisory Board of a large diamond producer, ALROSA, said that young Russians would prefer diamond jewelry expensive smartphones. His words leads RIA Novosti.

“There was a lot of talk about the fact that the so-called Millennials want iPhone, and they don’t need the diamonds. Now these people are a little older and began to buy diamonds. In 17 years, girl or young person thinks about the diamonds, and 27 is already beginning to be interested in and appreciate. Diamond is a dream, and people would never part with a dream,” explained Moses.

He also remembered that in the 60-ies of the last century young girls were denied precious stones, and to 40 years, again began to show interest in them.

According to Moses, the diamonds are the traditional values, and people will cease to buy them just in case, if you doubt their authenticity.

In November, the Russian brand of luxury smartphones and accessories Caviar introduced a new collection of smart watches Apple Watch 4 Series. The line on the caviar came in three design options. The first watch is decorated with rubies, symbolizing the caviar, the second is black diamonds, and some white.

Video, photo All from Russia.


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