“Yandex” and Rambler Group has strengthened advertising cooperation


Photo: Maksim Blinov / RIA Novosti

“Yandex” and Rambler Group renew the agreement for the placement of advertising on mediaresearch included in the Rambler Group. About it “lente.ru” reported in Department of external communications Rambler Group.

The agreement provides for banner placement and the various options for monetization of video content on sites Rambler Group.

According to the Deputy of the General Director of group of companies Maxim Tadevosyan, the contract takes into account the company’s plans to increase the volume “of video content, which is one of the main drivers of classroom indicators for the entire market.” “Adopted in 2018, the group’s development strategy envisages substantial growth in private and partner video”, — said a top Manager.

Commercial Director of “Yandex” Leonid Savkov also noted the “great potential” video and announced plans to increase the amount of thematic content in the affiliate network.

Advertising network “Yandex” brings together sites that host display advertising, and deals direct in various formats, including video. These sites cover about 80 percent of Internet users in Russia, every day on them shows more than four billion promotional offers. Advertising is purchased automatically by algorithmic models (programmatic buying).

Rambler Group is one of the leaders of the Russian market of media and entertainment. The structure of holding includes the company Rambler&Co, which includes more than 30 leading national media, including “Tape.ru”, “Poster”, “championship”, Газета.Ru “the Secret”, media-service portal “Rambler”, and a combined network of cinemas “Sinema Park” and “Formula Kino”, online cinema, Okko, the publishing group “Azbuka-Atticus”.

Video, photo All from Russia.


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