Watchmakers refused half-naked models following the “Formula-1»

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Photo: Breitling

The Swiss watch company Breitling will no longer take in is girls in shorts, reports Fashion News.

Girls filmed on the background of aircraft since the Second world war. The company will waive the visual images of pin-up girls in the style of comics of the 1950-ies, which for a long time been the hallmark of the brand.

Image: breitling-museum.com

About the change of policy, the company announced its new CEO Georges Kern (Georges Kern). In his opinion, girls in shorts that support on the earth the command of male pilots P-51 Mustang, was “absolutely inappropriate.” “I immediately stopped, said Kern. — Some clients find this funny, but this is no longer suitable to the company and inconsistent with the values of modern society.”

In January 2018 from the half-naked models — grid girls (girls who before the start of the race go to the track) — refused “Formula-1”. “Although the involvement of the grid-girls were an integral part of the Grand Prix for decades, we feel that this is different from our vision of the brand values and contradicts current social norms,” said managing Director of “Formula 1” Sean Bratches. He noted that the leadership of “Formula 1” does not believe that this practice fits the League and the fans, regardless of their age and place of residence.

Video, photo All from Russia.



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