The Italian brand of clothing and accessories, Benetton has returned to practice provocative advertising shootings, which brought him fame in 1980-1990-ies. About it “lente.ru” has informed the representative a press-services of the brand Friday, August 3.
Brand United Colors of Benetton will once again use the services of the photographer Oliviero Toscani, with whom he worked from 1982 to 2001. Toscani was the author of a controversial advertising campaigns with a picture of an AIDS patient man, homosexual, kissing nuns and priest and other. In the new advertising campaign of the autumn collection of the brand contains no images of clothes or shoes: only photos of Nude models of both sexes, from different racial traits: skin color and facial features.
Oliviero Toscani returned to cooperation with Benetton, made a formal statement in which he explained that his campaign is directed against personal violence, ethnic conflicts, civil and religious wars, the mafia, terrorism and racism.
The fact that his models are Nude, Oliviero Toscani explained the allusion to Francis of Assisi — Catholic Saint, who preached an extreme asceticism (including clothing — it is almost all life was content with robes and a hair shirt and walked barefoot), the founder of the mendicant monastic orders of the Franciscans.
The company Benetton Group was founded in 1965 by brothers Carlo and Gilberto and Luciano Benetton and his sister Giuliana. The main activity of the company is manufacturing his own line of clothing, shoes and accessories for children and adults. In July 2018, Carlo Benetton died of cancer.
Video, photo All from Russia.