Juliana, Sergeenkova: @ulyanasergeenko
Russian designer Ulyana Sergeenko announced the increase in demand for their products after the scandal that broke out due to the use of the word niggas (“niggers”) in social networks. Her words quoted by the magazine Hello!
“Unfortunately, the scandals, more effective advertising tool than a good reputation. We are not happy that those events affected the figures, but sales have grown,” she said in an interview.
In January, the fashion columnist Miroslava Duma has published stories in his Instagram sent Sergienko invitation cards. In it, the designer has quoted the rappers Kanye West and Jay-Z jokingly calling her friends “niggers”. “To my niggas in Paris”, — reads the inscription on the envelope containing the reference to the song NP Kanye West (Niggas in Paris).
Was posted on Instagram, Twitter and other social networks. The Internet is a joke Sergeenko did not understand, and her barrage of negative comments and threats. Among the disaffected behavior of American designer turned black top model Naomi Campbell.
Sergeenko later deleted the post and apologized.
Video, photo All from Russia.