Client ganged up on the online shop In The Style for the alleged bodypositive advertising campaign. This writes The Sun.
Valentine’s Day on the website there were pictures of models in lace lingerie, bodysuits and sleepwear. “Love yourself and be yourself, is called mark. Shooting is dedicated to the beautiful imperfections of your body, so we did not retouch these photos.” However, customers have not found defects in the bodies of girls and complained about it to Instagram account In The Style.
“But she has no faults. She’s a normal woman!” — they were indignant.
“Maybe you should invite the girls of different sizes? Or ask customers to send their personal photos in their underwear and post them? It would be great to see them instead of celebrities and models from Instagram” — recommended by others.
“Something I don’t see the imperfections. I like everything but the words,” supported the third.
In response, the representatives of the brand promised to release in the future even more bodypositive campaign.
Linen from the collection sold on the website at a price of 13 to $ 40.
Earlier, in January, retouch natural skin imperfections of the model refused a UK online shop Boohoo. On his website there is a series of photos of a girl in a white bodysuit with long sleeves. One of the photos — showing the thing from behind, were visible to her buttocks, covered with stretch marks.
Video, photo All from Russia.