In the U.S. state of Pennsylvania put up for auction a rare glass bottle carbonated drink “Coca-Cola”, dated 1915. This is the official portal of the auction house Morphy Auctions.
Starting price of the lot amounted to 150 thousand dollars (9.7 million rubles). According to experts, this is the only bottle of “Coca-Cola” of that time, preserved up to our days. “The best collectors bottles, with whom we have consulted, believe that this vessel is incredibly rare and valuable, — said the organizers of the item description. — It looks like new: no chips, cracks or scratches on glass”.
According to one version, in 1915, the American company hired designers, so they made a few samples of the vessel in their designs. Eight finished bottles like the representatives of “Coca-Cola”, but they wished to make minor adjustments. They wanted to make a mass-consumption product more versatile.
The final bottle design of the legendary drink was published only in 1917. Up to this point the whole process of making a new image of the packaging to be kept in the strictest confidence. Presumably, many of the prototypes of the bottle are immediately destroyed, because the information could leak to competitors.
Video, photo All from Russia.