BaselWorld has lost another major party

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The Swiss watch company Breitling has announced that he is not going in 2020 to participate in Europe’s largest jewelry and watch exhibition BaselWorld. About it reported in a press release sent to the editors”.ru” on Monday, April 15.

CEO Georges Kern explained that the postponement of next year’s dates of the exhibition will have a negative impact on production planning. “From 30 April to 5 may is too late for Breitling,” said Kern. Traditionally, BaselWorld was held in the last week of March.

Breitling is going to focus on the format of in-house presentations of new products: the global summit and then a regional road show. Therefore, the company has denied speculation about his transition to the international salon of Haute Horlogerie in Geneva (SIHH).

While Georges Kern praised the results of the participation of the brand in the exhibition in 2019, as well as amendments and innovations introduced in recent years, the leadership of the exhibition under the leadership of Michel Loris-Melikoff (Michel Loris-Melikoff), and noted that they can serve as a basis for further development of jewelry and watch forum. “Later we will decide whether to return to BaselWorld in 2021,” concluded Georges Kern.

Breitling took a large stand in the centre of the main exhibition hall at BaselWorld. According to information released by the management of the exhibition, in 2020 this space is a company Tudor, previously sharing the booth with Rolex.

The company Breitling was founded in 1884. Presents several collections including Navitimer, Windrider, Aeromarine and Professional. Collaborated with Bentley releasing a line of Breitling for Bentley and developed watches for Royal air force of great Britain. The Breitling booth has traditionally been one of the largest and most prominent in BaselWorld, for example, in 2017, the giant aquarium on the facade of the stand was filled with live jellyfish.

Video, photo All from Russia.

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