Rambler media holding Group became the exclusive and official seller of commercial advertising in the Federal network of cinemas “Kinomax”, according to a press release received by the editors”.ru”.
Advertising will be distributed in 35 theaters and halls 264 network. This transaction strengthens the position of the Rambler Group in the advertising market in movie theaters, the report says. Given the combined network “Sinema Park” and “Formula Kino” and network “Moschino” media company now sells advertising in 123 theaters and halls 911.
“Becoming a partner “Kinomax”, Rambler Group provides high coverage of the audience — the proportion of the projected attendance will be about,” — said in a press release.
Deal said the Director of advertising sales in cinemas Rambler Group Vasilina Konev: “According to the Association of communication agencies of Russia, in 2018, the market volume of advertising in cinemas was estimated at one billion rubles. According to analysts Rambler Group, after signing the contract with “Kinomax” the group’s share in the market will be about 50 percent.”
Development Director advertising sales at the movie Rambler Group Andrey Ivashkevich noted that the media holding “the world’s first automated display ad units, our platform analyzing big data allows to qualitatively predict the actual attendance and to segment the audience of a session”. “This set of innovative solutions gives Rambler Group technological advantage that they do not have other market participants,” concluded a top Manager.
Rambler Group is one of the leaders of the Russian media industry. The structure of holding includes the company Rambler&Co, which includes more than 30 leading media of the country, including Lenta.Ru BILLBOARD, “championship”, “Газета.Ru”, “Secret”, media-service portal “Rambler”, and a combined network of cinemas “Sinema Park” and “Formula Kino”, online cinema, Okko, the publishing group “Azbuka-Atticus”.
Video, photo All from Russia.