Photo: Ramil Sitdikov / RIA Novosti
The Russians began to replace expensive alcoholic drink cheaper beer and vodka. This is evidenced by the results of the study of the Russian service for search and selection of goods on the Internet Rate&Goods, RIA Novosti reported.
Since the beginning of 2019, the demand for wine and spirits is reduced, while on the more affordable drinks is increasing. So, from 18.3 to 15 percent drop in demand for wine, the Russians were less likely to buy cognac and whiskey. In addition, experts have recorded growth in sales of champagne in the international women’s day, which is the second consumer peak after the New year.
The share of beer segment of alcoholic beverages increased from 55.4 at the end of 2018 to 64.2 percent in April 2019. The demand for vodka remains stable, the share of this drink is about 10 percent.
Research has shown that Russians tend to save money on alcohol, experts say. “We have a few months are seeing a steady growth in prices, including commodities, and, it seems, alcohol is something people just have to save,” they stressed.
According to their forecasts, premium drinks such as whiskey and brandy — the most vulnerable segment, which continues to lose popularity because of the need to spend less.
Video, photo All from Russia.