Photo: Natalia Seliverstova / RIA Novosti
The Finance Ministry intends to launch an extensive advertising campaign of Federal loan bonds to the public (BFL-n) to attract more buyers. Writes about this family-owned Demyan Kudryavtsev, the newspaper “Vedomosti”.
To this end, the Agency is going to use agent banks for the sale of securities of Sberbank, VTB, Promsvyazbank and Bank Mail. In addition to conventional advertising on television, radio and the Internet, the Ministry of Finance intends to use the social network. In particular, it will create a separate page about OFZ-n, where potential buyers will have more to say about this type of investment.
Banks is part of an advertising campaign to do separate sections on websites and in mobile applications. In particular, these sections have already appeared on the website of Sberbank.
As the newspaper notes, issue new OFZ-n is preparing to accommodate the end of June. The Bank Commission for their sale will be cancelled and the nominal value have been reduced from 30 thousand to 10 thousand rubles. The Finance Ministry will pay the banks for their services, and this will not affect the yield of securities, the newspaper notes.
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