Photo: Sergey Bobylev / TASS
Most Russians do not see any problems in the forgery of luxury brands and believe that the fight against counterfeit products is optional. This is evidenced by the company BranMonitor that are available “Ribbon.ru”.
Against organized fight against the proliferation of counterfeit goods, according to the survey, are 63%, the opposite opinion is shared by 26 percent of respondents were undecided, 11 percent. Responsible for dealing with counterfeiting and fakes the majority of Russians consider the state (44 percent), in second place — buyers (27%), the brands came in third place (18%), and one in ten respondents could not answer the question.
With 80 percent of Russians admitted that they regularly wear fake license along with the belongings of famous brands. Of selectivity in the choice of fakes was reported by 15 percent, they wear fakes only in certain cases. Only 3 percent of Russians admitted that got rid of all my fakes after use, and 2 percent were undecided on the issue.
At the same time Russians are ready to go in fakes absolutely everywhere. Quietly, they put a fake meeting with friends (93%), on going to the Mall or a movie (88 percent) party or celebration (84 percent), date (83), travel to another country (81%) and work or office (79 percent). The most squeamish to counterfeit famous brands of the Russians at home, where to wear them expressed readiness, only 60 percent of respondents.
According to estimates BrandMonitor, the market of counterfeit goods has reached 280 billion rubles. The main sales channels are the shopping malls and flea markets.
Video, photo All from Russia.