Photo: Vladimir Astapkovich / RIA Novosti
The Russians to purchase warm clothes and drinking a beer and ice cream because of the cold summer of 2019. Writes about this family-owned Demyan Kudryavtsev, the newspaper “Vedomosti”. According to the President Finn Flare Xenia Rasovoi on the summer range, the demand dropped by 19 percent.
After a recession in the June heat and the coming rains, the demand for sandals and flip-flops in Russia fell by about a third, the demand for shorts, t-shirts, tops, or 27 percent, bottoms, tunics and dresses — 20 percent, said managing Director of digital marketing and product Lamoda Group Julia Nikitina.
In parallel, a record increase in the demand for rubber boots (almost five times) and warm knit. In particular, the most popular goods were the rubber boots, bright yellow, warm hoodies, sweatshirts and baby waterproof overalls, Director, business development at Wildberries Vyacheslav Ivaschenko.
According to Nikitina, Lamoda demand for Wellington boots increased by 144 per cent, on cloaks, by 105 percent, down jackets, windbreakers and leather jackets — by 60-70 percent, pullovers, sweatshirts, hoodies and shoes — 40-50 percent. According to retailers, due to the cold the Russians a month earlier began to buy clothing and footwear of a season autumn-winter 2019/20 year.
In connection with bad weather fell, the demand for the traditional summer foods — beer and ice cream. Over the past three weeks sales of ice cream in the Moscow region has decreased by half and drinking water by 20 percent compared to the same period last year, said the head of “Motor.Analysts of” operator (fiscal data) Andrey Kotov. Beer sales in the Central Federal district fell by half year-on-year, according to data Ofdi.
Earlier it was reported that the cause of the July cold weather in Russia became global climate change. As explained, a climatologist Sciences Vladimir Semenov, a long lasting heat or coolness are often installed when a warming climate, and, most likely, in the future, the probability of such events will increase.
Video, photo All from Russia.