Photo: Kirill Kallinikov / RIA Novosti
In Russia there is a new form of tourism which combines the elements of business travel and leisure. About it reports “Russian newspaper” with reference to the research Agency of business tourism “Aeroclub”.
Such travel experts named bleisure from combining the English words business (business) and leisure (leisure). Their peculiarity lies in the fact that going on a business trip with the employee on his own initiative extend the stay in the city, being a tourist on completion of the work.
Experts say that the popularity of this format of tourism is connected with the concentration on the labor market of the millennial generation, who tend to combine work and personal life. At the same time, bleisure trips help to maintain the balance between work and personal life, and they are often used as an encouragement for employees.
According to the publication, the demand for bleisure travel has grown by more than 40 percent over the past five years, and soon share such a holiday could rise to 60 percent. The most popular cities of Russia for extension of business trips — Moscow, Saint Petersburg, Vladivostok, Khabarovsk, Omsk, Krasnoyarsk and Nizhny Novgorod. Among foreign cities, the leaders are Almaty, Madrid, Paris, Shanghai and Vienna.
Most often such travel is to choose the representatives of mining and manufacturing, energy, employees of pharmaceutical companies and the automotive industry.
Video, photo All from Russia.