The real products weight “secretly” hidden from the Russians


www.vsyako.netPhoto: Natalia Seliverstova / RIA Novosti

Producers of goods of daily demand from 2012 to 2018 and reduced the size of their packages in 7-20 percent, although the price of the products remained unchanged or decreased slightly. This is evidenced by the results of a study of the organization’s Growth from Knowledge, which came to edition”.ru”.

According to her, basically reducing the amount of packaging was “hidden” from consumers. However, the number of customers who pay attention to the cost of the item per kilogram, in the 2012-2018 years increased from 29 percent to 48 percent. Also increased the number of consumers who compare the prices of the same products of different brands before buying, and those willing to purchase a cheaper alternative product.

“Thus, reducing the size of packaging may lead to switching to competitors that offer more volume for the same money or even at a lower cost on promotions”, the study says.

Experts say that the human eye sees much better size reduction than an increase. So, it is difficult to get consumers to pay more by increasing the package at least 20 percent, because many people do not notice changes. The size of the filling by only a few percent of buyers can see quickly. This, in particular, leads to open criticism in social networks.

However, there are successful examples of reducing packaging. They are connected with those brands that have been able to expand the audience of buyers due to the rates on new trends such as fashion for a healthy lifestyle, individualisation of consumption, the rate for “small families”, the size of which in recent years in Russia decreases.

Video, photo All from Russia.


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