The Russians disappointed in the washing powder


www.vsyako.netPhoto: Alexander Kryazhev / RIA Novosti

Sales of washing powder in Russia last year fell by six percent, data from research company Nielsen, who leads owned by Grigory Berezkin RBC.

The authors analyzed the data from June 2018 to may 2019, focusing on the number sold in the trading networks of the packaging of household chemicals. In addition to washing powder, the Russians began to buy less accessories (11.8 percent), as well as means for washing dishes and other cleaning products (3.8 percent).

The current Nielsen data confirm the General trend, which was previously recorded by the company and its competitors. For the first time a decline in demand for washing powder and detergents was recorded in 2016-2017.

Market participants interviewed by the publication, noted that part of the decline in demand for powder is driven by the rising popularity of other, more modern means, in particular, gels and liquid capsules for washing. In addition, many manufacturers of powder offer a more economical packaging.

Another factor, according to experts, the total decline in consumer demand of the population. In some retail chains sale of washing powders in the beginning of 2019 has increased, including through discounts and promotions.

Video, photo All from Russia.


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