In Rambler Group revealed an effective way of fighting piracy


www.vsyako.netPhoto: Valery sharifulin / TASS

The most effective way of dealing with pirated content is to deprive him of the distributors of the funding. About the Agency the RNS said the head of sports projects of Rambler Group Michael herskowitz.

“Blocking sites that spread pirated content is how to clean the snow. It crashes a lot. Clean — new falls. The problem is a little deeper,” he said.

Hershkowitz also said that the fight against pirated content was discussed at the St. Petersburg international economic forum (SPIEF). The participants suggested to block not only websites, but also the results-based advertising. According to him, this is necessary in order to “automated platform that show advertisements on these sites also were responsible for distributing pirated content and when the court decision has blocked the extradition to the client, who was this resource”.

Hershkowitz also said the need to find the source of pirated content and cited the Okko platform that allows you to identify each device and each user. “The state helps, and we will be glad, if additional measures are taken. We as the rights holders will use technological methods available to us to minimize their financial losses,” he concluded.

In June, the Board of Directors of Rambler Group Ekaterina Lapshina said that blocking pirated content on the network should be reduced to minutes. Otherwise, in its opinion, the copyright holders will not be able to monetize your content.

Video, photo All from Russia.


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