Sberbank wanted to “Soyuzmultfilm”


www.vsyako.netPhoto: Alexey kudenko / RIA Novosti

Sberbank and FSUE “Soyuzmultfilm” plans to create a joint venture (JV) in which the Bank’s share will be 80 percent. It is reported owned by Grigory Berezkin, the Agency RBC.

As follows from the letter of first Deputy Prime Minister Anton Siluanov, the head of the government Dmitry Medvedev, the Ministry of culture and the Ministry supported this initiative. Confirmed plans and the Chairman of the Board of “Soyuzmultfilm” Juliana Slaschova.

According to her, investments by the Bank “will allow the Studio to enter the international market.” The Studio will provide multiple licenses for the characters for royalty. “We are confident that the industry has significant growth potential and Russia has the ability within five to seven years to enter the top 10 in the world animation powers,” — said Slaschova.

Now the consulting company Roland Berger is developing the project strategy. “Soyuzmultfilm” will have to morph from the Studio into a production center and producing content for projects of Sberbank.

In future, the Bank may privatize the Federal state unitary enterprise, which is to be transformed into joint stock company. It is noted that in this case the state will share in the company.

Video, photo All from Russia.


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