Photo: Kirill Braga / RIA Novosti
In the state Duma proposed to introduce a fixed mark-up on drugs, writes “Kommersant”.
The initiative aims to change the conditions of receiving the profits of pharmacies, which now depends on markups for drugs. On the market there was such situation that the greatest profit is the priority selling expensive drugs with high margins.
Fixed the mark-up will allow pharmacies to earn the number of sold drugs regardless of their value.
Another innovation may be the limitation of marketing bonuses and a ban on exclusive contracts in pharmacies offer only one product from the group of drugs with the same composition.
In addition, deputies intend to oblige pharmacies to provide at least half of the display area is the Russian drugs. Employees of pharmacies will be required to inform customers about the availability of cheap analogues.
Earlier it was reported that in Russia sales fell cheap drugs and expensive drugs, on the contrary, increased. According to experts, the pharmacy network was not ready to sell cheap drugs as a bonus with their sales low.
Video, photo All from Russia.