Photo: Mikhail Fomichev / RIA Novosti
Platform Lyst, specializing in the analysis of consumer behavior in the fashion industry, has identified the most popular clothing brands in Russia. About it reported in a press release received by the editors”.ru”.
Experts have made a rating based on search queries platform. In the first place in popularity among Russian buyers — products of the Italian fashion house Dolce & Gabbana. Most often Russians prefer leather goods brand and shoes with high heels.
The second position was occupied by French label Vetements. One of the most popular things Vetements women’s black raincoat (black oversize rain coat), and men sneakers. At the same time most Russians love the model Genetically Modified Vetements Pump x Reebok collaboration.
Experts Lyst also noted that currently in Russia there is a great demand for sports shoes. The main trends in the country was Nike Air Force 1. These shoes occupy the first place in search queries. Model Nike Air Jordan is in second place. The three leaders completes the Triple S brand Balenciaga.
In may 2014, Lyst has compiled a list of the most popular brands in the first quarter of 2019. First place went to the Italian Off-White-based African-American designer Virgil of Able. This brand is shifted from the position of the previous leader of fashion house Gucci.
Video, photo All from Russia.