The most profitable car in the last year has been the new Porsche 911 eighth generation, which brought the company 30 percent of income, although ranked only 11 percent of total sales. Proportionally this is more than the benefit from any other car, which debuted last year, according to Bloomberg.
The model has bypassed such competitors, as F8 Tributo Ferrari, Aston Martin DBX Mercedes-Benz GLE and the BMW X5, although they brought more profit than the sales.
For example, F8 Tributo has a 50 percent margin, but contributes only 17 per cent of income from sales of Ferrari. DBX is planning to reach the level of 21 per cent of the income in the year of 2020, as GLE in the same year — to the level of 24 percent.
As noted by an analyst at the automotive research capital Michael Dean, all of these models disproportionately profitable, but the Porsche 911 stands out from this series. His sales helps a large number of options, which at minimum cost to generate a net profit, and also great demand in China. As a result, global sales of the Porsche 911 in 2018 exceeded all sales of Bentley, Ferrari, Aston Martin and Lamborghini.
In September it was reported that Porsche unveiled its first fully electric car — Taycan. The company believes that the model will become a competitor to Tesla.
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