Photo: Konstantin Kokoshkin / “Kommersant”
Rambler Group has signed a contract with Moat Analytics to assess the quality of advertisements on their Internet sites, according to a press release received by “the Ribbon.ru”.
The company will measure the quality of advertising inventory and advertising contacts at all sites of the company, including “Tape.ru”, “Газета.Ru”, “Poster”, “championship” and Rambler.ru. Monthly these resources Rambler Group visits a total of 56 million unique users.
Moat Analytics platform is included in the Oracle Data Cloud and makes an audit more than 100 advertising metrics such as viewability, time spent creativity in the visible area, the interaction with creativity, fraud and others.
Company recognized by leading brands and publishers for their capacity to collect and analysis data to assess the quality of display and video advertising. Moat Analytics solutions appreciate also the possibility of measuring visible impressions (viewable impressions) in accordance with the standards of the IAB (The Interactive Advertising Bureau) and low-quality traffic (invalid traffic — IVT).
Earlier, several of the largest companies of the Runet, among them Rambler Group, has officially notified the advertising Agency about the refusal to use technology company Sizmek, specializing in the audit of ads on the Internet.
Video, photo All from Russia.