Photo: Kristina Kormilitsyna / “Kommersant”
Rosturizm on the results of the contest chose the organization, which will create “systems of visual identification and manual of corporate identity of the tourism brand” of Russia. This is evidenced by the materials of the unified information system in public procurement.
So, branding Agency Plenum winner will have to study the style and image of the brand. It is expected that this will make domestic and inbound tourism in Russia is more popular, and the country more recognizable among foreign States.
In particular, will be prepared a brand book with a description of the concept and philosophy of the brand, its attributes, audiences, and developed unique fonts, Souvenirs, slogans, logos, and their presence in the urban environment.
In conversation with belonging to Gregory Berezkin RBC representative of the Federal tourism Agency noted that the basis of the new tourism brand of the country will take the concept of winning last year, but in the modified version. It is expected that the results of work of the Plenum is presented in the first half of 2020. The Agency has requested for its services to 3.8 million rubles.
On 1 August it was reported that the duration of stay of foreign tourists in Russia by e-visa is proposed to increase from 8 to 16 days. The Federal tourism Agency said that it will make the trip more interesting as “the big country”. According to forecasts of the Ministry, the introduction of electronic visas will increase inbound tourism by 30-40 percent.
Video, photo All from Russia.