Employees Forbes magazine made a rating of bloggers who earn in the Russian segment of Instagram. A list of famous personalities and information about their alleged earnings published on the newspaper’s website.
Topped the rating of TV presenter Ksenia Sobchak. Assume that her annual income from Instagram is about 1.6 million dollars (102 million). It is noted that to assess realistically the market volume of advertising in social networks is impossible, since most advertising contracts are implemented in a “gray” scheme.
Second place in the ranking is shared by the presenter Regina todorenko and singer Olga Buzova — the income of both is estimated at EUR 0.86 million (nearly 55 million). Behind them in the list followed by autoblogger Alan Enileev (0.85 million USD) and actress Polina Gagarina (0.77 million dollars per year).
Also, the rating of the most successful Instagram bloggers came Khabib Nurmagomedov, Yana Rudkovskaya, IDA Galich, Victoria Bonya and Natalia Rudova. The rating is represented by only two men: marketers claim that women bloggers, unlike their male colleagues, create universal content.
According to rough estimates, the turnover of advertising in Instagram in 2019 increased and could reach 15 billion rubles (5 billion more than in 2018).
Video, photo All from Russia.