Photo: Ivan Vodopyanov / “Kommersant”
Russian social network “Odnoklassniki” has registered a record involvement of users during the Christmas holidays. About it reported in a press release received by the editors”.ru” on Friday, January 10.
According to the social network, 30 December 2019 to 1 January 2020, users sent each other more than one billion virtual gifts exchanged 500 million stickers in messages and watched Christmas movies created by the neural network specifically for each user, almost half a billion times. These figures are in the “Classmates” called a historical record for the same date of the previous year, the user activity was five times lower.
The most active recognized residents of Moscow, Yekaterinburg and Krasnodar in each of these regions was sent to more than 52 million gifts. The record was set by a Muscovite, friends gave more than 6,000 gifts. The most popular gifts featuring the character 2020 — a rat, a Santa Claus and a clock that counts down the beginning of a new decade.
Also, users are six times more likely to use stickers — their audience has grown to 22.5 million. This method of communication was called the most emotional and popular was in the “Classmates” of citizens. Also popular was new year video animated greeting. The neural network is automatically determined friends of the user based on the activity of their interaction with each other and create native videos with them starring.
In December, the Russian users of the social network has chosen the winners of the annual award “Most OK!” in six categories: best film, series, show, hit, stream and blog. The most popular was the movie “T-34” series “Blind” (TV-3), show “the Voice. Children”, the song of Arthur Pirozhkov “Hooked”, stream battle of Habib Nurmagomedov vs Dustin Pare and travel blog “Two Shine”.
Video, photo All from Russia.