Russian social network Odnoklassniki (OK) summed up the results 2019 at the audience and its activity in various services. This is stated in the press release received by the editors”.ru”.
According to representatives of the social network, last year the main focus was directed on the development of services for the expression of emotions and various ways of communication. Over the year, users have sent 45 billion gifts — four times more than a year ago.
In addition, daily reach OK grew by 2.8 percent, payments to mobile game developers has doubled and exceeded 600 million rubles. The marketplace of goods received more than 4.5 million orders — revenue increased by 29.4 percent, advertising revenues increased 2.2 times.
According to the head of the social network Anton Fedchin, the major difference is OK from other social services in a bright and sincere communication. “Our users have many ways to share emotions with their friends, and in the past year, we took a focus on the development of the most popular of them — in particular, gifts, stickers, phone calls,” said Fetchin.
He noted that it allowed for the year to a positive trend in the dynamics of daily audience. The social network has also revealed plans for the future. Fedkin said that in 2020, the OK will continue to develop the services for the expression of emotions, the business platform of OK and then start new game and content projects. “In particular, we plan to present our own show on our video platform,” explained Fedchin.
Video, photo All from Russia.