Photo: Alexey Zotov / “Kommersant”
KFC will open a new kind of fast food restaurants small retail outlets where the menu and staff would be cut. About it writes “Kommersant” with reference to the owner master franchise of KFC in Russia, Central and Eastern Europe, Yum! Brands Russia.
The fast food restaurants of a new format are going to develop small and medium-sized cities of Russia with population from 10 thousand people. Floor space for such outlets will be 120 square meters. The main competitors of the trade network in small towns will be local sellers of kebabs and local pizzeria, says the Prime spokesperson Maria Lashkova.
It explains the desire to develop a small KFC outlets lack of growth of incomes of Russians. In her opinion, the menu of such restaurants will include the most popular dishes that make up 70 percent of all KFC sales. The new format of restaurants already tested in the Moscow region, where there are 18 outlets of small area.
In total in Russia there are 900 KFC restaurants, the network has outlets in almost all cities with population over 100 thousand people.
Video, photo All from Russia.