The world has fallen out of love with black tea

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Anglo-Dutch food company Unilever is going to revise its tea business. In particular, this applies to brands PG Tips and Lipton, according to Reuters.

The company indicated that the demand for traditional black tea in developed markets of the world fell due to the changing preferences of consumers: buyers have fallen out of love with the usual teas and the increasingly popular herbal blend.

Unilever is one of the world leaders in the market of food and household products. It owns such trademarks as Glorix, Domestos, Cif, Dove, Sunsilk, Timotei, Rexona and Lipton and Calve. In 2015, the company announced an increase of a quarter of the cost of tea brands Lipton, Brooke Bond and “Conversation”. So wanted to compensate for the increase in the cost of the purchase.

Video, photo All from Russia.

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