Prices of smartphones in Russia will rise to 20 percent


www.vsyako.netPhoto: Tatyana Makeyeva / Reuters

Smartphones in the second quarter of 2020 in Russia will rise by 10-20 percent. It warned market participants and experts in conversation with the newspaper “Izvestia”.

The price increase will affect all brands, said the Director of the distribution division “Wide-profile distribution” Merlion Tatiana skokova. According to her, those producers who have stocks on the Russian warehouses, unable to raise the price later. She said that the price increase will be associated not so much with the coronavirus, but with the fall of the ruble.

In “marvel-Distribution”, in turn, believe that substantial changes in prices can be seen towards the beginning of the third quarter. And more expensive all the electronics, even produced in Russia, said the Director of the Department of “Audio, accessories, portable technology” company.

Head of the analytical center GS Group Alexander Surkov said that prices may rise by 15-20 percent due to changes in the exchange rate. “Some manufacturers and distributors will try to linger with the increase in prices to win market share at least for certain models. It will be the most aggressive brands like Honor, Xiaomi, Vivo. But if the ruble will not be strengthened until the autumn, by that time prices will raise all”, — said the expert.

Earlier in March it was reported about anomalous growth of sales of smartphones in Russia. In January 2020, the country has sold more than three million of these gadgets — or 19.5 percent more than in the same period of 2019. Sales in monetary terms grew by 23 per cent and brought to 50.4 billion rubles.

Video, photo All from Russia.


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