Russians deprived of leaf tea



Russians deprived of leaf tea: Anglo-Dutch food company Unilever abandoned Russian sales of leaf tea brands Lipton and Brooke Bond. It is reported owned by Grigory Berezkin RBC with reference to the representative of the Russian division of the company. In stores will only have bagged teas.

“The brands Lipton and Brooke Bond, the company decided to focus on the format of tea bags is the most popular among Russian consumers”, — quotes “Interfax” words of the representative of the company.

In Unilever indicate that last year the volume of sales of loose leaf tea dropped by six percent, at the same time sales price increased by eight percent. However, to fully from leaf tea company does not refuse: it is sold under the trademark Sir Thomas Lipton.

In late January, the group announced a review of the tea business. This decision is due to the fact that the demand for traditional black tea in developed markets of the world fell because of changes in consumer preferences. Buyers fell out of love with the usual teas, increasingly popular herbal blend.

Video, photo All from Russia.


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