Photo: Igor Ivanko / “Kommersant”
In Moscow on 24 April, the largest conference for digital business in online retail IDRF’2020. The event brought together on a single virtual platform of more than 7 thousand participants and 60 speakers from Europe and the United States, according to a press release received by the editors”.ru”.
It is noted that market experts discussed and ways of industry adaptation to the new reality together with key players, including Ozon, AliExpress, Wildberries, Lamoda, Yandex.Market goods.ru and others.
“The IDRF program’2020 consisted of 5 parallel streams, including reports, presentations, workshops and public currents separately for brands, agencies, retailers and celler, as well as a special Zoom rooms where attendees can chat with speakers directly,” — are reported words of one of the organizers of Yuri Shishkin.
The conference also passed the startup show Startup Retail Show, which was presented to a virtual stand, the top 30 startups operating in the segment of New Retail & E-Commerce. Special guest is TV presenter, journalist and blogger Irena Ponaroshku, who in his speech raised the topic of support of development of small and medium business on large platforms of online trading.
In the final part of the event leading companies presented the award to E-Retail Tech Awards for innovation in online retail.
The conference was organized by the IT company 24TTL and media group Publicis Groupe. 24TTL develops solutions for major business in the segment of online sales; Publicis Groupe sa — major international advertising and communications company.
Video, photo All from Russia.