Photo: Vladimir Astapkovich / RIA Novosti
Universal-isolation of coronavirus pandemic has radically changed consumption by Russians of cultural products and the major role was played by the availability of content in the digital environment. This became known during a public current “Art online: a necessary measure or a new reality of culture?”, hosted by Sberbank and multimedia service Okko, according to a press release.
The event was attended by Minister of culture of Russia Olga Lyubimova, who spoke about large-scale digitization of the cultural sector in the country. “The speed with which academic organizations have moved to online formats, is just amazing. We are all faced with a completely new reality, but is already prepared,” — said the official.
According to the head of the Ministry of culture, “almost 21 million people watching the broadcast of the Mariinsky theatre, the Bolshoi theatre online show in 134 countries of the world.” “Even a small, regional museums and theatres coming up with new projects that I want to impress a demanding audience,” — said Lyubimov.
During the public current also became known that the project of the savings Bank and Okko “Art online” during a pandemic has attracted more than eight million people.
Video, photo All from Russia.