Photo: press service of the Mariinsky theatre
Project of Sberbank and Okko “Art online” during the pandemic coronavirus has attracted more than eight million people. About senior Vice President of Sberbank Tatyana Zavyalova said at a press-conference devoted to transition of the cultural industry in online because of the regime of self-isolation, according to a press release.
“Now people have formed the habit of coming to the digital world for cultural experiences. In the project of the savings Bank and Okko “Art Online” features more than 500 items of cultural content that has been viewed over eight million people. And when you remove restrictions, the audience will gladly go to theaters and museums,” said Zavyalova.
According to representatives of Sberbank, the pandemic “acted as a powerful catalyst”: “the Divide between online and offline no longer exists. We are different formats of art that are complementary to each other”.
CEO Okko Jan Bardintzeff noted that the Association of cultural content is a “unified hub”, which has become the platform Okko. “Thanks to the project “Art online” people from all over Russia who had not previously had the opportunity to visit theatres, museums and other cultural venues due to the vast geography of the country, got access to the performances and concerts of the most celebrated objects from the sphere of culture. We are pleased that in a difficult period of self-isolation symbiosis of high art and cutting edge technology has taken a liking to our audience,” she said.
Video, photo All from Russia.