Photo: page Coswell in Vkontakte
Retailer “Coswell” decided to go to the European market and opened its first store outside Russia in Amsterdam. This is stated in the message of the company.
From this it follows that at the moment the assortment of the store is about 150 locally produced goods at the point of sale employs four people. The head of the chain Andrey Krivenko noted that the decision to open a store in Amsterdam was due to the fact that “they quickly found a team who share our values and vision.”
In February of 2020 “Coswell” registered company Vkusvill Netherlands B. V. to work in Europe, wrote about this “Vedomosti”. About plans to enter the markets of the Netherlands, France and China Krivenko Reuters reported back in the fall of 2019. Then the head of the network explained that “Unusually” suitable Dutch business model governance team and the lack of hierarchy.
The revenue of the store network amounted to $ 1.3 billion in 2019. According to “Infoline-Analytics”, this is the second time that a major Russian food retailer goes to foreign markets. In 2018, the network of shops “Traffic light” appeared on the market of Romania, and in 2019 — to the German market under the brand Mere.
On the background of the epidemic of the coronavirus drop in sales and traffic in the segment of online and offline retail, small business, restaurants, cafes and shopping centres amounted to 50-80 percent.
Video, photo All from Russia.