Dutch company Unilever, one of the largest on the market of food and household products, will be removed from the product packaging the word “white”. This was reported on the website of the company.
The company said that the use of the words “pale”, “white” and bright” as well as derivatives thereof, involves “a single ideal of beauty”. It is noted that the company does not believe this approach is correct, so change the name of a popular in Asia, whitening cream Fair & Lovely.
Unilever said that some countries have already changed the is the cream and its container. Now the company chooses a different name for the item.
Previously the American company Dreyer’s, which is a subsidiary of the Swiss Nestle, refused to name “Popsicle” because of discrimination against the Eskimos.
Video, photo All from Russia.