The Russians reached for luxury in spite of the crisis


www.vsyako.netPhoto: Alexey Zotov / “Kommersant”

The Russians are addicted to clothing and accessories luxury brands despite the crisis that followed the pandemic coronavirus. About it reported in a press release of the Russian Internet store Lamoda, which arrived in edition “” on Monday, June 29.

The most active buyers reached for luxury of spring: in April on the website of the retailer has sold 30 percent more goods premium than in March.

While the greatest demand for shoes in this category over the same period, demand increased by 47 percent.

It is also noted that women are making the orders of clothes premium brands, three times more than men.

In addition, it is known that in the category “clothing” the most popular among buyers since the beginning of the year were luxury brands Emporio Armani, Polo Ralph Lauren and Karl Lagerfeld. High demand for premium products also used sneakers and shoes: popular Michael Kors, Baldinini and Trussardi Jeans. Accessories were chosen primarily from brands such as Karl Lagerfeld, Furla and Ray-Ban.

“We see that even in times of crisis, our customers who choose premium brands have not changed their habits. In addition, many new users Lamoda started your online shopping on our platform with the purchase of premium brands,” said managing commercial Director of the company Alexander Artyushkina.

Analytics platform, also called the most popular products on the website. They were t-shirt IKONIK brand Karl Lagerfeld (from the beginning of year has sold more than 400 models), the sneakers Michael Michael Kors (sold about 200 pairs) and baseball cap Karl Lagerfeld (bought 950 copies).

In may it became known that the Russians are addicted to the expensive perfume and cosmetics during the regime of isolation. So, in a press release, the online store Lamoda was noted that the sales of cosmetics has increased over the period April-working days 70 percent compared to March. In addition, the increased number of orders for the goods from the section “beauty”, which began to accrue 60 percent more often.

Video, photo All from Russia.


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