Image: Alena Akhmadullina
Russian brand Alena Akhmadullina invited buyers to spend thousands of rubles on 3D clothes they can’t wear in real life. This is stated in the press release received by the editors”.ru” on Wednesday, July 29.
It is noted that the designer was developing the collection virtual clothes during the regime of isolation, which was imposed because of the pandemic coronavirus. For the new capsule collection was taken for the existing brand stuff and new models.
For example, in the range of dresses in different colors, sneakers, jumpsuit and Cape. The cost of costumes varies from five to nine thousand.
According to the company, the customer will pay for the clothes on the website, then send your employees to the brand. The last “wear” on it selected things using photoshop. As a result, the buyer will receive the photo in a 3D outfit similar to real clothes. He will not be able to wear things in real life.
In July it became clear that during the crisis due to the effects of coronavirus, the Russians were more likely to buy clothes in second-hand stores. It turned out that the revenues of these stores during the first half of the year increased 1.4 times. The amount of the average purchase in these stores are also almost doubled.
Video, photo All from Russia.